Bandai Namco y Sony firman esta alianza estratégica: analizamos si afectará a Nintendo

We have more updates from the company following the Bandai Namco Summer Showcase 2025 held on July 2nd. It appears that Bandai Namco has announced a new collaboration with Sony.

Here is what has been shared about the new alliance:

• Purpose of the alliance:

  Other content in this category:

  • Promote collaboration between both companies to:

  • Strengthen commitment to anime and manga fans.

  • Create new emotional and innovative experiences.

• Investment details:

  • Sony will purchase 16 million shares of Bandai Namco.

  • The approximate value of the transaction is 68 billion yen.

  • Sony will then own approximately 2.5% of Bandai Namco’s total outstanding shares.

• Primary focus:

  • Expand the global fan community for IPs related to anime and manga.

  • Strengthen the anime sector, which is expected to experience significant market growth.

  • Maximize the value of intellectual properties (IPs) by combining strengths.

• New initiatives planned:

  • Expansion of works, products, and services based on Bandai Namco’s IPs.

  • Leverage Sony’s leadership in:

  • Joint development and promotion of new anime and manga IPs.

  • Creative and technical collaboration in experiential entertainment.

  • Support creators through the development and operation of entertainment-related technologies and services.

  • Joint investments and business alliances focused on fan participation.

As you can see, Nintendo appears to be unaffected directly as Bandai Namco continues to operate independently and maintains commercial relationships with multiple companies. However, if this alliance grows and deepens, it could impact the availability of certain future content or collaborations, especially in interactive anime or multimedia experiences controlled by Sony. We’ll need to keep a close eye on this, regardless.

Source.