Un plan para resistir a través de las ventas. Electronic Arts confirma que no plantea subir el precio de sus juegos

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As the gaming industry faces rising costs and inflation, critics highlight a growing trend of price hikes, yet Electronic Arts (EA) has confirmed it has no plans to increase game prices. This decision comes as a strategic move to counter declining sales and maintain competitiveness in a market where titles like Nintendo Switch 2 are rumored to approach €90. The company’s stance challenges industry norms while focusing on sustainable growth.

The announcement emerged during EA’s recent quarterly earnings call, where CEO Andrew Wilson emphasized the company’s evolution over the past decade. “Our business is vastly different today from a decade ago, when we sold physical discs in plastic cases,” he noted, underscoring a shift toward digital distribution and diversified monetization models.

Electronic Arts confirms no price hikes, prioritizing competitive pricing strategies

EA’s approach includes a blend of free-to-play, premium, and deluxe editions, allowing it to cater to diverse audiences. CFO Stuart Canfield confirmed that upcoming titles like Madden NFL 26 and EA Sports FC 26 will maintain a standard AAA price of around $70. This contrasts with Nintendo’s recent price adjustments but aligns with EA’s focus on balancing quality and value. Canfield stressed that game success hinges on delivering expected experiences, regardless of cost.

The company’s model reflects a response to digital transformation, moving away from physical sales. Wilson highlighted the challenge of aligning product quality with competitive pricing, ensuring EA remains a resilient player in the evolving gaming landscape.

El nuevo Battlefield saldrá en marzo de 2026 y tendrá su presentación por todo lo alto este verano

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